How this wedding photographer client gained 80,000 followers and booked out 2027 using trial reels
The trial reels playbook: how we turn flopped wedding reels into followers and enquiries
I'm a little bit obsessive when it comes to my clients' reels.
Like, if one of my photographers posts a reel I know is beautiful… and it flops?
I can't let it go.
Enter: trial reels.
Because behind every flopped wedding reel, there's usually ONE small change standing between it and the couples it was made for.
I know that sounds a bit much. Except… it keeps working.
And because I refuse to let a good reel die, one of my wedding photographers has grown to over 80,000 followers, and her 2027 diary is completely full.
The way we do it is by running her Instagram like a science experiment. With confetti!
Our trial reels process
Here's the quick version:
STEP 1: Use a wedding you've already shot.
No new filming. One wedding's footage gives you three to five reels by the end, with no extra effort. (I'll show you how.)
STEP 2: Package it three to five different ways.
There are three things we test on every reel, and they decide whether it dies at 200 views or reaches couples who've never heard of you.
STEP 3: Run it as a trial reels experiment.
Most photographers know trial reels exist. Very few know how to use them to get enquiries, not just views. And that’s the magic potion to get booked out for 2027.
If your Instagram feels stuck at the same few hundred views from people who already know you (and a lot of other photographers), I promise this is going to help. Every step is written out with examples, so you can copy exactly what we do.
How we test 3 to 5 versions of every wedding reel before her followers ever see it
People probably think we're mad, but every reel goes out as three to five trial versions before anything touches her main feed.
Same footage. Different packaging. Then we let the numbers tell us which version wins, and only the winner makes it to her grid.
INSIDE THE PLAYBOOK
Everything we do, written out for you
The three things we test on every wedding reel, and the order to test them in
The full trial reels system, step by step, including the mistake that holds your reach back
How to read your results: the numbers that tell you a version is winning, and when to call it
What to do when a version takes off: the step most of you get wrong at exactly this moment
100 trial reel hooks tried and tested to achieve these results
The exact trial reels method that took one of my wedding photographers to 80,000 followers and a fully booked 2027. Every step written out, plus 100 hooks written for wedding photographers. Instant download.
Instant download